Mobile Internet business is one of the most hot topic nowadays, using the Internet to make money to get rich is everywhere. But the Internet start-ups quantity huge, quality is uneven, cheated are abundant. Here today to introduce a trend

　　According to the forecast, according to the scale of China mobile Internet users reached 2015, 790 million, a 8.4% increase over 2014. By 2018, the scale of China mobile Internet users will reach 890 million people.

In 2015, China mobile Internet market size of 3.07946 trillion yuan, an increase of 129.2%. By 2018, China mobile Internet market scale is expected to reach 7.6547 trillion yuan. In 2015, mobile shopping is still accounted for the highest part of the China mobile Internet market, accounted for 67.4%. Mobile service life is the market share of the fastest growing categories, mobile travel travel, mobile group and mobile field is the main source of mobile service life growth.

Analysis the current mobile Internet industry is still in rapid development, mainly manifested in the following aspects:

1, the mobile Internet to speed up the transformation and upgrading of traditional industries

\"Internet +\" rose to national strategic height, makes the combination of mobile Internet and traditional industry more closely. Especially in the field of generic service life, travel, tourism, education, employment, medical and other traditional industries in the use of mobile Internet platform advantage to the business model of the transformation and upgrading, the future will have more traditional industries, including highly focused on the supply side of the reform of related industries can also use the Internet and mobile Internet realize the transformation and upgrading of industries.

2, driven by capital, industry leading to increase in the number of merger, acquisition and reorganization

Capital markets in 2015, the mobile Internet industry to continue to play an important role, especially in some of the leading enterprises in the subdivision industry play an important role on the merger, acquisition and reorganization, through to the niche leading enterprise merger, can effectively reduce the capital loss due to the competition, so as to maximize the interests of the investment.

3, sharing economy with the help of mobile Internet took root and grew

As the drops, Uber, easy to every day, the shenzhou, war between vehicles for the mobile Internet, such as software, sharing economy also began to take root in domestic. Sharing economy can effectively reduce the idle resources, improve the utilization rate of resources, can bring more cost-effective, more personalized consumption experience, is one of the inevitable developing trend of network economy. With the development of mobile Internet technology, point to point, the supply and the demand to realize a butt joint Shared economic and technological barrier gradually clear, model into the practical phase, fixed assets and personal skills, take the lead to achieve the sharing, and with the user acceptance gradually improve, the future more long tail applications will share economic model.

4, the mobile Internet financial wild growth

Mobile payment, P2P finance become popular search term in 2015, the Internet industry, the Internet giant is basically done their mobile payment of construction products, such as alipay, WeChat pay, baidu wallet, jingdong wallet, mobile Internet is an important step in the ecological construction is realized. Internet financial also with the help of a savage growth is implemented in the mobile Internet, but after \"e rent treasure event\", users of the Internet financial mania has decreased, the Internet in the field of financial regulatory policy also needs to further strengthen.

5, mobile application of explosive growth, to the platform and the distance between two-way development

In 2015, is a mobile application of explosive growth for a year, both the number of applications and covers the areas of exponential growth. From \"analysys thousand sails\" of the monitoring data, covering areas from 2014 to more than 270, more than 40 growth application number more than 2014 growth from July 2014 to more than 30000 at present, the mobile application market activity is very high, cover area more full.

Mobile application to present to the platform and vertical two-way development trend. On the one hand, the Internet giant through super APP a wide range of users, build ecological around their core resources. Super APP gradually become a platform, OS products, by connecting all kinds of application, scenes and become the centre of the mobile Internet application services. Such as: WeChat as of the end of 2015 field of mobile Internet coverage rate reached 87.9%, monthly active users through WeChat with shopping, games, video, music, travel, financial, and other applications and scenarios connection, WeChat has become a platform application.

, on the other hand, with the deepening process of the Internet industry, drive the long tail application fission, continuously according to the scene to vertical specialization and refinement in the field of application development. Such as: the Internet of the travel industry according to different user needs scene can split out the train ticket reservation, travel guides, travel tools, air service, hotel reservation, etc multiple segmentation scenario, the subdivision scenarios will also be able to continue down the fission into more refinement scenario, these constant fission scenario is more development space for the application of long tail, it is also the main reason for the number of mobile application can continue to maintain high growth.

Promoting factor analysis:

In recent years, the popularity of mobile network, including wi-fi, 4 g network coverage in rural areas of medium cities and some villages and towns constantly expanding, as the rapid development of mobile Internet has laid a good foundation. In addition, the intelligent mobile terminal equipment sales, especially smart phones, tablets, smart wearable equipment sells for the mobile Internet can be easily connected to each of the intelligent terminal users. And the openness of the android mobile applications to achieve rapid development, in the content level formed a good support to the development of mobile Internet. In addition, WeChat, the popularity of mobile social networking tools such as QQ also has obvious promoting effect on the development of mobile Internet.

National policy the promoting effect of the mobile Internet is also very obvious, such as the policy of \"Internet +\" rise to the national strategic level, industry and local government policies will continue to stimulate the development of mobile Internet in the future.

Hindering factors analysis:

Although China mobile Internet maintained a rapid development, but the development of regional structure is not balanced. One of the fastest growing regions or wi-fi and 4 g penetration rate higher a second-tier cities, and in some villages and towns of rural users because operators still higher flow rates, and wi-fi penetration is low in the mobile Internet use frequency is low. In the domestic economic structure imbalance, the residents income differences under the background, operators in recent traffic costs for the development of China's mobile Internet will still have significant obstacles.

4 g networks, and fiber optic broadband while expanding coverage in China, but in some villages are still no effective popularization, this also affected some potential users of mobile Internet, is also a major factor hindering the development of the mobile Internet, but this factor will be with the expanding of network coverage and become a limited impact.

At present, China's Internet policy regulation not perfect enough. Especially in some involved in the field of mobile payment, mobile security, policy regulation holes may be lead to security issues such as user information, capital, it will also become a major factor hindering the development of the mobile Internet.

Analysis: in 2016, the mobile Internet market will reflect the following trends:

1, Shared the economy will upset the more traditional consumption patterns

Mobile Internet is the foundation of Shared success and economic development, while sharing economic to the traditional business model of some subversive may harm the interests of the traditional business model is both practitioners, and raised some social problems, such as: the taxi driver for drops and Uber some attacks. However, make full use of idle resources, improving the social sharing economy effective supply, reduce transaction costs, and many other innovation model gives society more favorable factors. While sharing economy is also a product of the development of mobile Internet development, through the mobile Internet, cloud computing and big data and other technical support, reduce the resource information asymmetry between the owners and users, which eventually led to deal.

Analysys, a think-tank, analysis, sharing subversive to the traditional sectors of the economy in the popularity of the Internet reduces the information asymmetry, reduce the transaction costs, leading to the traditional enterprise boundaries to contract. \"Laborer - companies - consumers\" of the traditional business model is \"laborer - sharing platform - consumers\" Shared schema replaced, finally complete sharing economic damage to the traditional business model innovation. This model will be more popular in 2016 on the mobile end have bigger play space, sharing the economic model that will attract more entrepreneurs to enter.

Effectively reduce competition between the leading enterprises in the emerging field caused a lot of money consumption, also can effectively speed up the mature in the emerging industry, reduce customer costs.

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